Qualified leads matched to the agreed criteria.

The process

How we turn the agreed criteria into qualified leads.

1. 01

   We agree the criteria

   You tell us what counts as a qualified lead: your service area, project type, project size and anything else you need. It goes into your order before launch. Our base standard applies to every lead: the homeowner or an authorized decision-maker, valid contact details with consent, and no duplicate within 60 days.

2. 02

   We find and screen the homeowners

   We pay for and run our own homeowner ads in your service area. Every homeowner answers questions about the project and the property. If the answers miss the agreed criteria, it never becomes a lead.

3. 03

   It reaches your team

   Name, phone, email, address and every answer they gave, sent to you only as a sold-once homeowner lead, by email, SMS, your CRM or a direct integration, while interest is fresh.

Guides

What to work out before you buy leads.

• Pay Per Lead for Home Improvement Companies: How It Works

  What you are actually buying when you pay per lead, how the criteria are agreed, how delivery works, and the questions to settle before the first lead arrives.

• Exclusive Home Improvement Leads vs Shared Leads: What Contractors Should Know

  The difference is not the price per lead. It is how many companies are calling the same homeowner, and what that does to your close rate and your cost per sale.

• What Makes a Qualified Home Improvement Lead?

  A definition you can hold a supplier to, the four criteria that do most of the work, and how to work them out so a lead either counts or does not.

• How Much Should Contractors Pay for Qualified Leads?

  A lead price only means something next to your close rate and job value. Here is the arithmetic, what the published price lists say by trade, and how to judge a source fairly.

• Exclusive Leads vs Shared Leads: What the Difference Actually Costs You

  The market has already priced exclusivity at roughly double. Whether that is expensive depends on one number you own and no supplier can tell you.

• How to Stop Paying for Bad Leads

  A bad lead costs you the price and the hour. Here is which failures the published policies cover, which ones they refuse, and what to ask a supplier before you buy.

• Home Lead Supply vs Angi Leads: What the Two Models Actually Cost You

  Angi publishes most of the answers a contractor wants, across four separate documents. Here they are in one place, quoted and linked, next to how Home Lead Supply differs.

• Home Lead Supply vs Modernize: How Many Companies Get the Same Lead

  Modernize publishes the answer to the question contractors ask most, and it is on the page the homeowner agrees to, not the page sold to contractors.

• Home Lead Supply vs Networx: What the Market Says Exclusivity Is Worth

  Networx is the one major supplier that publishes a price for the same task both ways. The gap between the two columns is the market pricing exclusivity for you.

• Home Lead Supply vs Thumbtack: Who You Are Bidding Against

  Thumbtack inverts the usual model: you name the price you pay per lead. Here is what its own terms say about who else is calling, and when the limit stops applying.