Home Lead Supply vs Networx: What the Market Says Exclusivity Is Worth

Most lead suppliers will not tell you what the same homeowner costs shared and exclusive, because the comparison invites an awkward question. Networx publishes both, on two public pages, for 132 categories. It is the most useful pricing document in this market and it is not ours.

What Networx lead prices are, in its own numbers

Networx publishes a per-task price list on its Pay Per Lead programme page and a second one on its Exclusive programme page. The rows below are transcribed from those pages on 7 October 2026 and are the categories closest to the trades this site covers. Networx notes that prices vary by service type and coverage area, and that sales tax is added where relevant, so treat these as the published bands rather than your quote.

Read down the two columns. The exclusive price is about twice the shared price, on identical tasks, from one supplier, on the same day. Nobody is marketing at you in that table. It is a company that has to make both products work telling you what the difference is worth. If no supplier has ever shown you a price per lead before asking you to get on a call, this is the closest public substitute.

Why the difference is roughly double

This is the part that makes the table useful rather than merely interesting.

Networx's help centre states: "A single Pay Per Lead will go to up to 4 contractors in total and are delivered in real-time via text message and email." That is from its Pay Per Lead article. Its exclusive programme describes the opposite: "You have the luxury of receiving leads that are sent to you and no one else."

It costs Networx the same to find the homeowner either way. On the shared plan that cost is recovered up to four times, so each contractor pays a fraction. On the exclusive plan it is recovered once, so one contractor pays all of it. A roughly two times gap is what that arithmetic produces once you account for the fact that not every shared lead sells four times.

Which means the doubling is not a quality premium. You are not buying a better homeowner. You are buying the absence of the other three phone calls. Whether that is worth paying for depends entirely on how much more often you close when you are the only company calling, and that number belongs to you, not to a supplier. The arithmetic for working it out is in exclusive leads versus shared leads.

What Networx will and will not credit

Networx publishes this too, and it is short enough to read in full. From its lead credit policy, a lead qualifies for credit when:

• "The lead has a disconnected phone number or fake contact information."
• "The lead is for a service or area you didn't sign up for."
• "The lead is a duplicate of another lead from Networx."
• The contact lacks hiring authority or the owner's permission.
• "The person who submitted the lead is only looking for employment and not actively seeking services."

Two procedural points in the same policy. The window is short: a request made more than "14 days past the date on which the lead was received" is not eligible. And the decision is one-way: "All lead reviews and resolutions are final and are not eligible for further credit requests."

That list is bad data and wrong routing. It is a sensible place for a supplier to draw the line, and it is where almost every supplier in this market draws it. What it does not cover, and what no published policy we could find covers, is a homeowner who is entirely real and simply cannot afford or finance the work. That cost sits with you at every supplier, including this one, which is why it belongs in your first phone call rather than in a credit request.

Networx is also unusually candid about the limits of the product. From its own exclusive programme page: "Our expert marketing team focuses on actionable service requests as opposed to someone just looking or 'shopping.' However, the internet is a big place - there is no perfect system for online lead generation and there will be challenges." More suppliers should write that sentence.

Networx exclusive and Home Lead Supply

The Networx exclusive programme is the nearest thing in this comparison to what we sell, so the differences are narrower and more specific than in the other comparisons on this site.

Three honest observations about that table.

Networx publishes prices and we do not. That is a real advantage for them and a fair criticism of us. Our reason is on the pricing page: we will not quote before we know the trade, the service area, the criteria and the order size, because a number produced without those is a guess. A contractor who simply wants to see a price before talking to anybody will prefer Networx, and that is a legitimate preference.

Networx offers a live phone transfer and we do not. Its exclusive programme says that during business hours it will "call and verify the homeowner request and attempt to transfer to you as a direct phone call". We deliver the lead's details and you make the call. If a transferred call is what you want, that is a reason to choose them.

We take your criteria; a 132-category network applies its own. Our base standard is the same for every lead: homeowner or authorized decision-maker, a name and phone number in a valid format with consent to be contacted, and no duplicate within 60 days. Beyond that you set the rules. Service area, replacement rather than repair, a minimum project size, whatever decides if a job is worth the drive. That is the thing we can do because we work a small number of trades, and it is the thing that becomes impossible at 132 categories.

What Home Lead Supply does not do

• We do not publish a price list. Networx does. If that is decisive for you, they win on it.
• We do not transfer live calls.
• We do not confirm a phone number is live, and we do not confirm identity. We check the contact details are in a valid format and that consent was given.
• We do not book appointments.
• We do not promise a reply time, a close rate or revenue, and we publish no conversion figures of our own.
• We do not cover 132 categories, or anything close to it.

How to use the Networx table even if you never buy from them

Keep it as a reference point. The next time a supplier quotes you a price for an exclusive lead, you have a published, dated, per-category number from a real competitor to hold it against. And the next time one tells you a shared lead is better value, you have their competitor's own pricing showing what the lower shared price is actually compensating you for.

Then put your own numbers in. Cost per sold job, by source, over a full sales cycle. That is the only comparison that settles anything, and the method is in how much contractors should pay for qualified leads.

If you want to see what an exclusive lead looks like in your service area with your own criteria on it, tell us your trade, your service area and the jobs you want in the contractor application, or read how it works first.