ADU and garage conversion builders
Exclusive ADU leads from property owners in your cities.
Get exclusive qualified ADU leads from property owners screened for ownership, a city you build in, the ADU or garage conversion type you offer, and whether plans are approved.
- Exclusive homeowner leads
- Your lead criteria
- No monthly retainer
- Off-criteria leads do not count
Qualification
Screened before your rep picks up the phone.
ADU leads are only worth a builder's time if the person owns the property, sits inside a city or county you build in, and wants a project type you offer. Home Lead Supply asks about all three, plus whether they have city-approved plans, before the lead reaches you.
- Property owner or authorized by the owner
- Cities and counties you build in
- ADU type
- Approved plans
- Your lead criteria
Example criteria. Yours are agreed before launch.
| Service area | Cities and counties you build in |
|---|---|
| Project | Detached, attached or garage conversion |
| Ownership | Owner or authorized by the owner |
| Plans | City-approved or not yet |
Criteria agreed before launch
One builder may take projects from the planning stage. Another may require approved plans. Your project types, service area and qualification rules are yours.
Delivery
What your team receives.
The lead
Name, phone, email, address, and every answer the homeowner gave.
Exclusivity
Exclusive leads, sent to you only.
Replacement
A lead outside the agreed criteria does not count. Flag it and it is reviewed under your order terms.
How delivery works: Email, SMS, your CRM, or a direct integration, straight to your team while the homeowner is still expecting the call. Set up and tested before the first lead.
A complete lead record
What arrives with every lead.
Each ADU lead arrives with the ADU type, the city, whether the person owns or is authorized for the property, and whether plans are approved.
- Homeowner name, phone and email, as they entered them
- Property address and ZIP code
- The project they asked for and every answer they gave
- Which of the agreed criteria the lead met
- Consent record kept with the lead
Guides
How contractors judge adus leads.
- ADU Contractor Leads: Qualifying for a Long Sale
An ADU lead can take months to become a contract. Here is how to count its cost, which criteria matter most, and how to keep the conversation alive through design and permits.
Context
Why ADU leads behave differently.
An ADU is the longest and least impulsive project on this site. A homeowner moves from an idea to a permitted build over months, sometimes longer, and they can enter that process at almost any point. That makes plan stage the single most important thing to know about an ADU lead, and the thing most likely to be missing from one bought elsewhere.
Builders divide on it cleanly. One wants to be in at the beginning, run the design and feasibility work and carry the project through permitting, and treats an early enquiry as the start of a relationship. Another only wants projects with city-approved plans in hand, because their business is building rather than drawing. A lead that is perfect for the first builder is a waste of the second one's week.
Authority over the property matters more here than in any other trade, because an ADU cannot proceed without it. So does the type of project: a garage conversion and a detached new build are different to permit, price and schedule, even when the homeowner uses the same word for both.
Before you buy
Questions to ask any ADU lead source.
Worth asking of any source you consider, including this one. The plan-stage question is the one that separates a useful ADU lead from an expensive conversation.
What stage is this project at?
An idea and an approved set of plans are months apart. If a source cannot tell you which, it does not know what it is selling you.
Can I filter on plan stage?
It is the criterion that decides whether a lead fits your business at all, and it should be a setting rather than something you discover on the call.
Does the homeowner control the property?
An ADU cannot proceed without authority over the property. A source that does not ask is sending you conversations that cannot become projects.
How many companies receive this lead?
ADU sales cycles are long. Competing for a homeowner over several months is a materially worse business than being the only call.
Garage conversion or detached build?
They permit, price and schedule differently, and you should be able to choose which ones you receive.
What happens when a lead misses my criteria?
Settle it in the order terms before you place one.
Straight answers
What we do not do.
Said plainly here so none of it is a surprise after you place an order.
- We do not confirm that a property can legally take an ADU, check zoning, or review plans. Those are yours to establish, and the homeowner's answers are a starting point rather than a finding.
- We do not verify a homeowner's identity, phone number or email address, and we do not claim to. The contact details are what the homeowner entered.
- We do not book appointments, sit in on your calls, or sell on your behalf. The lead reaches your team and the sale is yours to run.
- We do not publish a price list. Price depends on the trade, the market, the criteria and the order size, so it is agreed with you before launch rather than advertised.
- We do not promise a reply time from the homeowner, a close rate, or a number of jobs. Nobody can promise those honestly, and a source that does is telling you something about itself.
Questions
Buying ADU leads.
How do ADU builders find clients?
Mostly through referral and local reputation, which is slow and hard to scale, or by buying homeowner enquiries directly. The difference with an ADU is the stage: a homeowner who already has city-approved plans is a different conversation from one still deciding whether a garage conversion is possible. A lead worth buying says which, so your design time goes where it can convert.
What counts as a qualified ADU lead?
A property owner or an authorized decision-maker in your service area who asked about an ADU, with valid contact details and consent, and no duplicate within 60 days. Because ADU projects start at very different stages, where you want to pick them up is part of the criteria you agree before launch.
Can I ask only for homeowners who already have approved plans?
Yes. Plan stage is the criterion that separates ADU builders more than anything else. One builder wants to be in at the idea stage and run the design; another only wants projects with city-approved plans in hand. You say which, and the criteria follow.
Do you screen for who controls the property?
Yes. An ADU cannot proceed without authority over the property, so our base standard for this trade is the owner or an authorized decision-maker. A homeowner without that authority is outside the criteria.
Can I take garage conversions as well as new builds?
That is yours to set. Garage conversions and detached new builds are different projects to price and to permit, so the project types you want are agreed before launch rather than assumed.
Are ADU leads exclusive to my company?
Yes. Each qualified ADU lead is sold to one company and is never shared or resold.
Get exclusive ADU leads in your service area.
Tell us your service area and the jobs you want more of. We’ll confirm availability, pricing and delivery before launch.
Leads that meet the agreed criteria, or they do not count.