Pay-per-lead for home improvement contractors
Keep your sales team supplied with qualified homeowner leads
More qualified homeowner opportunities for window, roofing, bath, and ADU sales teams, sold one exclusive lead at a time.
- Exclusive homeowner leads
- Matched to criteria agreed before launch
- Delivered in real time
- Pay per accepted lead
- No marketing-management retainer
Home Lead Supply is a lead supplier, not a marketing agency.
- We pay for the homeowner advertising
- Our funnels, our media budget. You do not hand us an ad account to manage.
- We screen every homeowner
- Against criteria we agree with you in writing before launch.
- You pay per accepted qualified lead
- No monthly marketing retainer. A lead outside the criteria does not count.
What you are buying
Leads your reps can actually work
- Exclusive
- One contractor receives each accepted lead. We do not sell the same homeowner to anyone else.
- Qualified
- Criteria are agreed with you before launch: service area, project type, minimum size, timeline, ownership.
- Screened
- Contact details and the required project information are screened before a lead is accepted.
- Real-time
- Accepted leads are routed to your team the moment they clear.
- Replacement policy
- A lead outside the written criteria does not count and is replaced under the policy agreed before launch.
Trades
Leads for four home improvement trades
Windows leadsWindow Replacement
Replacement window leads, screened for window count, ownership, timeline, and service area.
Roofing leadsRoofing
Replacement and major roofing project leads, not small repairs.
Bath Remodel leadsBath Remodel / Walk-In Showers
Remodel and walk-in shower leads, screened for project type and scope.
ADUs leadsADUs / Garage Conversions
ADU and garage conversion leads, screened for ownership, jurisdiction, and project type.
How it works
Five steps from criteria to delivered leads
- 01
Define what you want
Trade, service area, qualification criteria, and a starting volume, written down before anything runs.
- 02
We generate and qualify homeowner demand
Home Lead Supply runs the homeowner funnel on its own budget. You are not handing us an ad budget to manage.
- 03
Choose delivery
CRM, webhook, SMS, email, or another supported method. Set up and tested before launch.
- 04
Receive accepted leads
Leads are delivered as they qualify, exclusive to your company.
- 05
Review and scale
Every lead is measured against your written criteria. Volume grows as your team's capacity does.
Protection
What protects you when you buy
Exclusive leads
Each accepted lead goes to one contractor. You are never racing another company to the same homeowner.
Screened contact information
Phone, email, and the project answers your criteria require are checked before the lead is accepted. Nothing is promised beyond what is actually screened.
Clear replacement policy
Out-of-criteria leads do not count. The rules are written down before launch, so a dispute is judged against a fixed standard, not an argument.
FAQ
Questions contractors ask first
Are the leads exclusive?
Yes. Every accepted lead goes to one contractor. We do not sell the same homeowner to anyone else.
What makes a lead qualified?
We agree on the criteria with you before launch: service area, project type, project size, timeline, homeowner status, and anything else that matters to your operation. A lead has to clear all of it to count.
Where do the leads come from?
We run our own homeowner ads and landing pages, and the homeowner answers our qualification questions before the lead reaches you. Where we advertise depends on the market and the trade.
Are you a marketing agency?
No. We are a pay-per-lead provider. You pay for accepted qualified leads, not a monthly marketing retainer. We pay for and run the ads ourselves.
Do I need to stop running my own ads?
No. Plenty of contractors run their own ads. We add qualified homeowner leads on top of what you already generate, and your team works them the same way.
Can we choose our service area?
Yes. We build the campaigns and route the leads around territories we agree on, usually ZIP codes, counties, or a radius around your office.
What happens if a lead misses my criteria?
It does not count. Flag it, we review it against the criteria we set before launch, and it is replaced under the replacement policy we agreed to.
How are leads delivered?
Into your CRM, a webhook, email, SMS, or another supported method, the moment a homeowner clears your criteria. We set up and confirm delivery before the first lead is sent.
How much do leads cost?
Price depends on the trade, the market, how strict your criteria are, and how much volume you want. You pay per accepted qualified lead, with no monthly retainer.
How do we get started?
We agree your qualification criteria, service area, starting volume, price per accepted lead, replacement rules, and delivery method in writing. Then leads start flowing to your team, and volume grows with your capacity.
How many leads can you deliver?
It depends on the trade, the market, your criteria, and how much of the service area is open. We agree a starting volume with you and grow it with how much your team can handle.
Need more qualified leads for your sales team?
Tell us your trade, your service area, and the jobs you want more of. Your first order starts with terms agreed in writing.