Pay Per Lead for Home Improvement Companies: How It Works
What you are actually buying when you pay per lead, how the criteria are agreed, how delivery works, and the questions to settle before the first lead arrives.
Updated 5 min read
Home Improvement Leads: Cost, Quality, and What Contractors Should Know
Practical guides on lead pricing, qualification, exclusivity, and generating more home improvement jobs.
Topics:Pay per leadLead qualityHome improvement marketingContractor growth
Exclusive Home Improvement Leads vs Shared Leads: What Contractors Should Know
The difference is not the price per lead. It is how many companies are calling the same homeowner, and what that does to your close rate and your cost per sale.
Updated 5 min read
What Makes a Qualified Home Improvement Lead?
A definition you can hold a supplier to, the four criteria that do most of the work, and how to work them out so a lead either counts or does not.
Updated 5 min read
How Window Companies Can Generate More Replacement Window Leads
Where replacement window leads come from, how to screen them by window count and ownership, and how to keep your sales team on the jobs worth driving to.
Updated 4 min read
How Much Should Contractors Pay for Qualified Leads?
A lead price only means something next to your close rate and job value. Here is the arithmetic, what the published price lists say by trade, and how to judge a source fairly.
Updated 7 min read
Exclusive Leads vs Shared Leads: What the Difference Actually Costs You
The market has already priced exclusivity at roughly double. Whether that is expensive depends on one number you own and no supplier can tell you.
9 min read
How to Stop Paying for Bad Leads
A bad lead costs you the price and the hour. Here is which failures the published policies cover, which ones they refuse, and what to ask a supplier before you buy.
5 min read
Home Lead Supply vs Angi Leads: What the Two Models Actually Cost You
Angi publishes most of the answers a contractor wants, across four separate documents. Here they are in one place, quoted and linked, next to how Home Lead Supply differs.
Updated 10 min read
Home Lead Supply vs Modernize: How Many Companies Get the Same Lead
Modernize publishes the answer to the question contractors ask most, and it is on the page the homeowner agrees to, not the page sold to contractors.
6 min read
Home Lead Supply vs Networx: What the Market Says Exclusivity Is Worth
Networx is the one major supplier that publishes a price for the same task both ways. The gap between the two columns is the market pricing exclusivity for you.
7 min read
Home Lead Supply vs Thumbtack: Who You Are Bidding Against
Thumbtack inverts the usual model: you name the price you pay per lead. Here is what its own terms say about who else is calling, and when the limit stops applying.
6 min read
ADU Contractor Leads: Qualifying for a Long Sale
An ADU lead can take months to become a contract. Here is how to count its cost, which criteria matter most, and how to keep the conversation alive through design and permits.
6 min read
Are Roof Replacement Leads Worth Buying?
Repair calls and wasted inspections are the hidden cost in roofing leads. Here is how to count them, what to screen for, and how to run the first call.
6 min read
How to Judge and Work Bathroom Remodeling Leads
A bath remodel lead is only worth its price if it matches the projects you sell. Here is how to value leads, what to screen for, and how to run the first call and the consult.
6 min read
Qualified Window Leads: Math, Criteria and Follow-Up
A lead price means little until you run it through your contact, appointment and close rates. Here is the arithmetic, the criteria that matter for window jobs, and how to run the first call.
7 min read
Want leads that match the work you sell?
Tell us your trade, your service area and the jobs you want. Criteria, order size and delivery are agreed before launch.
Leads that meet the agreed criteria, or they do not count.