A homeowner lead you buy is yours. Nobody else gets it.
A sold-once homeowner lead is a homeowner who asked for a home improvement quote (window replacement, roofing, bath remodel or ADU), sent to one contractor, and never shared or resold to anyone else. Not the same day, not a week later, not after your order ends.
That is what "exclusive" is supposed to mean. In this industry it often doesn't. Plenty of lead companies call a lead exclusive for a day or two, then sell the same homeowner again. The word stayed. The exclusivity left.
So we use a different phrase, because we do a different thing.
What you get
- A homeowner in your service area who asked for a quote in your trade.
- Screened to the jobs you actually want before it reaches you.
- Sent to you the moment it comes in, by email, text, your CRM or a direct integration.
- Sold once and never shared. Once it's yours, it stays yours.
What it isn't
- It isn't a shared lead. We never send the same homeowner to two companies.
- It isn't an "exclusive" with a clock on it. There is no window that runs out.
- It isn't a promise the homeowner will hire you. That part is still yours to win, but you win it without three other companies who bought the same name.
How do I know a lead is exclusive?
- Ask whether the exclusivity has a time limit. If the answer is a number of hours or days, the lead is shared, just later. Sold once has no clock, so there is no number to give.
- Ask what the homeowner was told. If they were told they would be matched with one local company, that is the same thing you were sold. If they were told they would get several quotes, you are one of several.
- Ask the homeowner on the first call. "Has anyone else called you about this?" costs you four seconds, and it is the only check that does not rely on the supplier's word.
- Ask what happens to the lead if you miss the call. A lead that gets resold because you were on a roof was never sold once.
If a lead doesn't fit
If a lead misses what you told us you want, it doesn't count, and another qualified lead takes its place. You only pay for the ones that fit.
Why we say "sold once" instead of "exclusive"
Because "exclusive" has been used to mean too many things. "Sold once and never shared" can only mean one thing.
Want sold-once homeowner leads for your company? Tell us your ZIPs and the jobs you want: